AllWork Success Story

The Client

To fulfill its mission of building the future of flexible work, AllWork provides a complete freelancer management and payments platform. Over the last six years, the product has been perfected for Sales leaders and Freelancers in the Beauty retail sector. In 2023, AllWork was looking to expand its market reach by extending platform capabilities to the adjacent Luxury sector. It was imperative that AllWork be supported with a robust marketing program.

The Problem

AllWork needed to grow awareness of the platform and to generate leads but did not have any ongoing lead-gen programs in place. 

Even when prospects expressed interest in AllWork, recent turnover on the Sales team had resulted in the lack of a good pitch deck, one sheets or other sales enablement materials.

The Solution

The AllWork team was hesitant to invest in paid ads so we introduced a thought-leadership webinar series and an 8-part, personalized email nurture sequence featuring press reviews, product screenshots and linking to original content. 

Once interested prospects began speaking with Sales we provided a pitch deck, product one sheets and infographics to support the team.

The Impact

Dozens of executives at Beauty & Luxury brands registered for the first webinar in the series. Open rates on the nurture emails exceeded 37% (relative to 6% benchmark) and within a few weeks the Sales team had a rich set of branded materials to share with prospects.

“We’re seeing sign-ups from multiple people at the same company. This is a huge green flag for me that the company is either considering tech for their freelancers internally or they just know that what they’re doing now isn’t working.”

Laura Dutile, Marketing Manager, AllWork

Let’s Get Started

If you’re the leader at a Fintech company, and you’re ready to take
your marketing to the next level, let’s connect.