I start with an emphasis on great product marketing – nailing your value proposition and messages to your audience segments and emphasizing your competitive differentiators. This serves as a strong foundation for then building all of your marketing and sales enablement programs. 

I work with a small, carefully-vetted group of marketing experts who specialize in everything from copywriting to web design & development, graphic design, digital ads, video production and SEO. I automate project management through software platforms.

I operate with month-to-month agreements and no long-term commitments.

My services cost 50% less than those of a full time marketing leader, and given my extensive Fintech experience, I can ramp much faster. There’s also none of the hiring risk or commitment. Finally, I come with a built-in network of marketing experts and will not look to onboard an agency or ask for headcount.

Unless your agencies and consultants are spending a lot of time together, you are probably playing traffic cop, trying to coordinate and organize the work of these siloed parties. I take a holistic approach, giving your brand a clear, consistent voice in the market.

No – I can partner directly with the founder, but I am able to move faster when I have a day-to-day contact within your company on the inside.

I do not, but I can introduce you to a partner from my network of excellent PR firms who are both reasonably priced and highly effective.

Absolutely. Any of my clients, both current and former, would be happy to provide one. Please don’t hesitate to ask.