Our Services
Targeted thought leadership marketing campaigns to reach Accounting decision makers
Create Demand
Build your brand with Accountants
Thought Leadership Campaigns
• White papers
• Blog posts
• Infographics
• Webinars
• Sponsored content creation
• Podcast production
Social Media Marketing
• Social media content creation
• Influencer selection and engagement
• Social media ad campaigns
• Social media ghost writing
Qualified Lead Gen Campaigns
• Targeted list development
• Paid media plans
• Directory listings
• Email campaigns
• Direct mail campaigns
• PPC campaigns
• Podcast ads
Conference Marketing
•Target conference selection and ROI plan
•Session narrative and presentation development
•Conference meeting list development
•Conference booth & collateral design
•Conference presence social media promotion
•Conference landing pages and follow up campaigns
POSITION YOUR PLATFORM
Set your marketing strategy
Market Research
• Target audience focus groups
• Customer and target audience 1:1 interviews
• Competitive landscape review and SWOT analysis
Messaging & Positioning
• Website writing and design oversight
• Ad campaign development
• Messaging and positioning deck creation
• Accountant facing sales deck and one sheet creation
Accountant Partner Program Design
• Tiered partner program development
• Partner pricing and packaging advisory
• Partner platform advisory
• Partner directory creation
• Partner program launch and growth strategy
BRAND EXPANSION
Gain platform adoption
with clients and partners
ENABLE PARTNERS
Help Accounting partners market your platform
• Direct mail marketing
• Partner and end customer success story development
GROW ARR
Accelerate platform adoption within current clients
• Accountant customer journey mapping and upsell strategy
• Customer onboarding nurture sequences and marketing campaigns
• Product marketing campaigns to educate customers about product roadmap
Testimonials
From our clients
"If you’re looking for a fractional marketing leader, Anna is a great choice. She designed the Rho Accountant Partner program, delivering value quickly in a dynamic environment."
Tommy McNulty
CRO, Rho
“Anna worked with us at Trullion and helped us establish ourselves as thought leaders and influencers in the highly competitive AI for Finance category. I highly recommend her as a strong content marketer who has a deep understanding of social media management for B2B brands and can translate it into big gains in awareness and consideration with a target audience.”
Amir Boldo
CTO at Trullion
“When we started working with KMG, we knew that growing the Accountant program at Jirav was a strategic imperative but we weren’t sure where to start. KMG helped us to both put together a strategic plan and then to oversee the day-to-day marketing activities that helped us to generate significant momentum for the Accounting program”
Mike Triantos
Head of Partnerships at Jirav
“KMG provided expertise that delivered actionable guidance, sustainable marketing channels, and systems that have allowed our national brand to blossom and grow in ways that were previously out of reach. It isn’t always easy to trust someone with a brand you have built from scratch, but I would gladly trust KMG with advising on and representing our brand to the masses.”
Michael Jerkins, MD, M.Ed
Practicing Physician and President of Panacea Financial
"We are thrilled with Anna and the marketing leadership from KMG over the past 2 years. We've completely reimagined our brand, introduced a scaled new martech stack across our franchise and have gotten back to franchise growth with her help. If you're serious about getting your growth marketing strategy right, I wholeheartedly recommend KMG as your partner"
Jeff Phillips
CEO, Padgett Advisors
Let’s Get Started
If you’re the leader at a Fintech company, and you’re ready to take
your marketing to the next level, let’s connect.