Padgett

Padgett is an Accounting franchise with over 300 firms across North America and a proud legacy of helping small businesses going back over 50 years.

Task

Help Padgett to reinvent its brand to appeal to modern business owners and accountants and to gain brand recognition.

Brand guidelines | Postcard | White paper | Federal Tax Update Podcast | Social Media ad unit | Email Marketing

Brand guidelines

Padgett is a legacy brand with over 50 years of history. But it was time to reimagine the Padgett for a digital age. We developed a modern logo, fonts, color palette, and imagery which we then rolled out to all Padgett marketing materials.

Postcard

We designed and launched a print mail campaign aimed at small businesses to promote the opening of the Padgett Lexington, KY location.

White paper

In order to showcase the value proposition of Padgett for accounting firm owners interested in franchising, we developed the “Six secrets of millionaire firm owners” white paper.

Federal Tax Update Podcast

To build awareness of the Padgett brand with accounting firms we launched a twice-monthly podcast series that would provide guidance on taxes. Within a few weeks the podcast made it into the top 30 in Apple’s business and finance news category.

Social Media ad unit

As a franchisor Padgett’s goal is to help firms grow through social media marketing. We developed this video to run as a social media ad in the Fargo, North Dakota area for small business owners to see.

Let’s Get Started

If you’re the leader at a Fintech company, and you’re ready to take
your marketing to the next level, let’s connect.