KMG – Marketing for Fintechs

Helping Fintechs Win the
Accounting Community

We specialize in helping Fintechs effectively engage with Accounting and Finance professionals through tailored marketing strategies that accelerate product adoption and build trust.

Select Clients

WIN THE ACCOUNTING COMMUNITY

How I can help

SET MARKETING STRATEGY

Platform Packaging and Positioning

Market research, product feedback. Accountant partner program design. We position you as a trusted partner and grow your presence within the Accounting community.

BUILD YOUR BRAND

Accountant Marketing Campaigns

Creation of all Accountant partner program webpages, one pagers, sales deck, Google ads and social media campaigns. Generate qualified leads.

LAND AND EXPAND

Grow Platform Adoption With Clients and Partners

Through nurture campaigns, thought leadership and benchmarking studies, we help you significantly grow your platform’s footprint with Accountants.

My services

Accountants are highly selective and building your credibility is critical. We support you throughout the journey.

Step 1.

Position Your Platform

Gain insight into how your platform meets the Accounting community’s needs. Differentiate and position yourself for marketing wins.

Step 2.

Activate Marketing Program

Develop a marketing strategy that attracts Accountant and CFO interest. Generate qualified leads.

Step 3.

Accelerate Adoption

If you already have Accounting partners, KMG can help you activate those partners for more end-client wins. If you already have Accounting customers, KMG can help you accelerate adoption of your product and to market add on features.

Audiences We Work With

Deep audience insights translates to effective marketing strategies for you

Accounting Firms.

From small practices to regional and national firms, we have a pulse on the unique challenges and opportunities for Accounting firms right now. Our targeted approach helps you build strong relationships with firms and accelerate their adoption of innovative Fintech solutions.

CFOs and Finance Leaders.

Finance leaders today are seeking ways to streamline operations, reduce costs and find efficiencies. We position your Fintech platform to appeal to CFOs, Controllers, Treasurers and Staff accountants.

Testimonials

From our clients

"If you’re looking for a fractional marketing leader, Anna is a great choice. She designed the Rho Accountant Partner program, delivering value quickly in a dynamic environment."

“Anna worked with us at Trullion and helped us establish ourselves as thought leaders and influencers in the highly competitive AI for Finance category. I highly recommend her as a strong content marketer who has a deep understanding of social media management for B2B brands and can translate it into big gains in awareness and consideration with a target audience.”

"We are thrilled with Anna and the marketing leadership from KMG over the past 2 years. We've completely reimagined our brand, introduced a scaled new martech stack across our franchise and have gotten back to franchise growth with her help. If you're serious about getting your growth marketing strategy right, I wholeheartedly recommend KMG as your partner"

“When we started working with KMG, we knew that growing the Accountant program at Jirav was a strategic imperative but we weren’t sure where to start. KMG helped us to both put together a strategic plan and then to oversee the day-to-day marketing activities that helped us to generate significant momentum for the Accounting program”

Investors

Let’s Get Started

If you’re the leader at a Fintech company, and you’re ready to take
your marketing to the next level, let’s connect.